Tag Archives: Australia

Molly ranks as most watched…

I feel I should thank the people at Channel 7 who produced Molly, documenting Molly Meldrums life. It inspired me after watching it to write about it and the media I watch generally.  I had at the time just Graduated and didn’t really know what to do next.

This is what I said on my social media…

“I just watched the Molly series on Ch 7 and loved it. What a great cast and wonderful way to portray Molly’s life. It reminds me exactly how blessed we were in Australia to have had such a show like Countdown growing up on Free to Air TV.”

images.jpegI guess I wasn’t the only one who felt this way as the viewer ratings were pretty impressive as well. Part 1 saw 1.79 million viewers tune in and Part two dipped a bit to 1.52 million. MKR lost out to Molly last week but with 1.67 million viewers narrowly pegged the Channel 7 mini-series this week.

There is some controversy about the claimed figures as Channel 7 last week used a combined regular viewer and “catchup viewer” statistic to announce it’s end figures.

Mumbrella said “Today is also the first time that Oztam has published its new digital ratings in the form of the Oztam VPM Report which, after multiple delays, is giving the industry the first audited numbers on the size of the network’s online catch up services.”

Samuel Johnson who plays Molly Meldrum, Australian music Producer and TV Personality has an uncanny resemblance. He absolutely nails Molly’s mannerisms and styles of speech.

I enjoyed the Mini-series so much that I purchased the Molly Album on iTunes. It has 60 great songs for $22 which is amazing value. These are cherry picked from some of the best 70’s and 80’s albums…

Do yourself a favour!  This is one Album to own.12733399_10153497377134007_6017242370625877169_n

The mini-series is currently available  at Target for $20. That’s amazing for an Australian mini-series of such high production value.

If you didn’t see it, it is still at the time of post available on catchup here or you can buy it online here.


Stats taken from Nielsen Australia.

Neill Barry is a Graduate in Communications, loves Advertising, statistics and lives almost entirely off caffeine related products.


Deadpool, a Marvel-ous film

Today I saw the movie Deadpool and I absolutely loved it. Give me anything from Marvel and I’ll watch it having had an affinity for The Hulk from a very young age. Deadpool has a very tight script and amazing CGI effects. From the opening credits you could tell this was going to be a dark but fun ride thanks to the people at Marvel and 20th Century Fox studios. Deadpool features Ryan Reynolds who is perfectly practiced in his delivery of often disturbing and memorable one line gags.

deadpool_2016-wallpaper-640x960In comparison to the straight laced Captain America, Deadpool aka Wade Wilson is a short time military reject and instantly loveable renegade. He is as different a character as can be from your usual Xmen or Avenger stable. Deadpool is an anti-hero although given his back story and wicked sense of humour it’s easy to be won over to his loose moral outlook and narciisstic side.

Currently Deadpool in Australia has taken over $27 Million Aussie dollars at the Box Office, $8 million of that in the last week. The Revenant in comparison has taken over $18 million in total at the Box Office. In the US Deadpool has amassed a staggering $236 million in US Box Office takings which is not bad for a film with an estimated $58 million dollar budget. In comparison to the latest Star Wars behemoth The Force Awakens, it is in it’s 10th week and has taken in $920 Million US Dollars. $240 million of this was in a single weekend, however it cost $200 Million to make. If you look at these from a cost to produce and return ratio Star Wars is slightly ahead.

Deadpool had a really effective online viral campaign which no doubt boosted it’s takings. Worldwide Deadpool used a combination of holiday marketing, social media and regional marketing which was extremely effective here in down under.


If you can’t drag yourself off the couch to see this movie at the Cinema, it schedules to be released on the 6th of July this year. JBHI-FI are already taking Pre-Orders…here

The Deadpool soundtrack is available on iTunes for $16.99 and features tracks like DMX X Gon Give It to Ya and Careless Whisper from George Michael.

One last thing, Deadpool is not for kids, it’s strictly an Adults only movie which is out of the ordinary from the Marvel stable. It’s a fun ride of love, sweet but violent revenge and certainly not a movie to be taken too seriously.

If your as big a Marvel fan as me, you’ll love it.

The stats I’ve used have been taken from boxofficemojo.com & Val Morgan Australia

Neill Barry is a Communications Graduate from Western Australia who loves Advertising, statistics, media and lives almost entirely off coffee. 


Power Shorts!

Activity 7.1 

Attach and scan an advertisement that deliberately targets consumers by age or gender role. Discuss the effectiveness of the ad. 

There is no doubt in my mind that this advertisement is directed at younger men.  The imagery, the text and brand name are all directed towards men. Is it effective? Well in no way does this make me interested in buying shorts. Maybe I am missing something here but the advertisement just doesn’t speak to me nor does it convey a clear offer or sales message, the brand isn’t one I am aware of so I am lost!


I think the purpose of this advertisement is to build or hype the brand however I’m not really sure it’s memorable, clever, and certainly isn’t funny so by the time I flick this page over I’ll probably have forgotten it.

I’ve just re-read my scathing account of this ad, I am having real issues with why I dislike this advertisement so much. I have to know where this comes from?  A web search which reveals that this was created by M&C Saatchi Sport & Entertainment it’s artwork is by a Marvell comics artist. (I have always loved Marvel comics?) If I love Marvel why do I hate this advertisement, I should love it?

Supposedly this “draws parallels between comic book and superhero’s”.  Maybe this is part of the reason I find so much annoyance in this advertisement. The guys in the Ad aren’t superhero’s and in my mind are out of context so this sets up a series of conflicting processes for me.  And then it hits me…..I thought this looked extremely familiar.. Fantastic-Four-marvel-comics-3979715-1024-768The scene has been directed to look like any number of the many hundreds of front covers of  The Fantastic Four. It’s a complete ripoff!  Maybe this ad is effective for younger men who don’t have the comic book hangups or draw a positive association from it, but for me it hits all of my wrong buttons as for me it sits right in there with plagerism.

In summary effective for some maybe but not for me.

#yuck #wellthatsucks #M&CSaatchiscrewingwithmymind