Tag Archives: blogging

Is the power of language more important than imagery?


Photo on 2012-03-26 at 19.12

When I was a baby, my first words would have been indeed powerful to my mother, and any other onlooker who could wait that long for an utterance, however the more goo goo gaa gaa that has come out of this mouth, the less quality has come with it.ev018-004

This is because it is not possible to maintain the power and quality of language in everything we say, as we say an awful lot in the course of a normal day. The more we say the less it has quality generally and this is the weakening effect of spoken language.

Luckily, there are some unlike me and my normal daily discourse who think deeply and who have generally taken the time to commit them into the form of written language which can deliver the correct words at the correct time. This is an empowering saving grace for language and one in which language can bask in magnificence for all time. The precipice I am working to is that language is powerful or weak depending on the form it is delivered in whether it is written or oral spontaneous or thought through, however it is always in combination with the brain and timing delivering it.

But can the same be said for imagery? k12967365

What if at the same time as I was going goo goo gaa gaa an enthusiastic relative decided to take a happy snap and profoundly encapsulate my soul for all time within the bounds of photographic paper? This image is a time point, a reference and a historic long lasting physical representation of my charming and aesthetically pleasing form. I digress. It is a powerful ability to encapsulate time, action and things like physics at play.

But what if my relative is a stooge with a camera and takes the image out of focus or represents me with double negatived with three eyes? It would not be a true representation of me rather would convey disinformation or distortion.k14130554

Being an Advertising student and eventually maybe a copywriter, you would expect me to say language hands down is the winner, yet I don’t with some reservation at this point. In global advertising an image can convey meaning globally yet locally have to be translated a hundred times to attempt to achieve the same meaning. Sometimes the copy can translate a better meaning for which there is no equivalent in other languages.

So in summation my answer to the question is language more powerful than images is  whichever is effectively used through the timing, nature and significance of concepts being conveyed to convey a meaning.

 

Good Writing

 

 

Photo on 2012-03-26 at 19.12

When I am asked for my opinions at Uni I am no longer fooled into believing that any lecturer really wants my opinion. Instead, they want to know about what I know of the subject through research, acquired knowledge and understanding the principles that relate to the topic. They want this as a display of my abilities to create a patchwork of thought on paper, for all to see.k4702542

What I have done here is create interest in that my answer is not the same as everyone else’s. See what I did there? I got you into reading my answer and now I am organizing my logic to formulate an answer. I may even use an appropriate individual voice to make my writing feel a certain way so you can relate and get a sense of my personality.

What I seek in good writing is stimulation, the ability to convey idea’s cleverly, quickly and in sparklingly accurate detail. Why would we read if all writing was the same? Good writing requires an understanding of who the audience is and the context in which you are delivering your writing. It requires a good understanding of grammar so no one can change your intention and that the meaning doesn’t change. Having a depth of words to draw upon to create your patchwork is important as it tells your audience what you know of the world and makes them remember your writing.

Truly great writing is an artwork!
It can make you read between the lines to convey thought and invoke much more thought. It can provoke emotion, and convey conceptual information or you can use it as a tool to engage the minds of children and get them to sleep with thoughts of the ‘it-kutch, preeps and proo’s.”
“The more things you will read,
The more things you will know.
The more that you learn,
The more places you’ll go!”
Dr Seuss.bn266048